German law firms are engaged in fierce competition to attract young high achievers. Each year‚ approximately half of the top 500 German graduates take jobs at American law offices. The remaining graduates typically end up employed by the top 15 European firms.
In order to strengthen its position in this tight recruitment market‚ Taylor Wessing wanted to develop a way to effectively communicate its offer. A dedicated microsite was created to allow the firm to meet the demands of this specific audience and to separate the information from the other target group “potential clients”.
Taylor Wessing’s position on the recruitment market is defined by two main selling points: an open‚ relaxed‚ yet productive work atmosphere and individual development opportunities. While most large law firms claim to offer these benefits‚ numerous interviews with TW associates have shown that candidates are highly aware of the authenticity of such claims. Several associates stated that they left other large law firms to join Taylor Wessing because they valued the work atmosphere and opportunities there.
Further features of the microsite include a dynamically updated overview of current job opportunities‚ an online application‚ profiles of all five Taylow Wessing offices including image galleries‚ information about the company culture and an event calendar. In order to avoid unnecessary licence fees‚ the microsite – as with the website itself – was implemented with the free open source content management system TYPO3.
źródło: http://www.iconic.com/clients-and-cases/taylor-wessing-careers.html
